
We've got something for everyone. If you're a girl, you'll love wearing our fashionable designs everywhere. If you're a boy, you...might also love wearing our fashionable designs everywhere. We have some good shirts about women making sandwiches, though. That might be up your alley. If you're young, then all your friends at school will love the modern witticisms that you flourish in such vibrant colors as you flamboyantly skip around school like a happy-go-lucky bunny rabbit. And if you're a little bit older, then, well, at least we can help you pretend that you know what the awkward turtle is.
Did we already mention that we like being clever and funny?
There once were two friends, Amanda Fujii and Akash Shah. One was an artist, and one was an entrepreneur. But together? Together, they had a big problem. It was a week before Christmas 2008; smoked hams were out of stock, electric bills were higher than ever, and most worryingly, everything was finally out of stock. Poor Amanda and Akash, like most people who wait until the last minute to buy Christmas presents, had no idea what to do! All their friends would surely be sad on Christmas Day, to find an unoccupied spot under the tree reserved for the Fujii-Shah gift extravaganza. Alas, what could they do?

To which they would reply, "Why, only from the great Akash and Amanda, of course!"
Akash - the entrepreneur - found himself with another brilliant idea. What if everyone in the world could wear awesome shirts and bags?
Amanda and Akash were so excited! They had awesome homemade things for people to wear, and they could sell them for money! Ah, they would be a powerhouse! A powerhouse called...uh. They soon discovered they had an even bigger problem. What would they be called?
Well, they knew they wanted Amanda's name in the title. Amanda is the artist, after all, and we all know putting the artist's name in the title is just the artsy thing to do. But they soon hit a rut. The name had to be cool, hip, and trendy (just like their clothes). Fujii Apparel. Fujii Clothing. Fujii. Nothing seemed to work.
But one day, Amanda was playing anagrams. The word she had to rearrange was "apparel." She soon discovered that you can get the world "apple" from "apparel." And then in a completely not-contrived, completely true twist of fate, Amanda discovered that fuji apples are a type of apple. A great idea is born!
And that is how Fujii App(ar)le became what it is today. It's a true story, you know. We didn't make any of this up. Not at all. Seriously.
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